Stephano Sue
Method Rebrand
I was commissioned to create the new Method Rebrand for a new broader audience.
Back when Method contacted me they were only known for their World of Warcraft Raiding guild. Method Co-Owner & Co-Founder Sascha Steffens spoke to me about their future plans, how they wanted to expand the Method brand beyond just a World of Warcraft guild and how they wanted to portrait that through their visual identity.
The task set was to create a logo which feels modern and signals on gaming progression and growth. The primary target audience was young and mature gaming enthusiasts and Esports professionals. General task on branding design solutions was to get a slick and fresh look for the brand.
After the first row of sketches, it was clear for everyone which of the logos was the best to represent Method.
For the color palette it was clear from the beginning to keep using the original "Method Orange" but i suggested we should remove the gradient and keep it as a solid color, this way it was much easier to use across different platforms.
Method brand
colors
Here are some examples of the Method brand used in different assets, events and merch.
Method wallpaper
METHOD AT
BLIZZCON
METHOD AT
DREAMHACK
METHOD
MERCH
METHOD AT
REDBULL GAMING
SPHERE EVENT

I'm always looking forward to new opportunities, colaborations and interesting projects, so contact me if you got any.
Let's work together!